December 2, 2024 - In a recent interview with North American Mining Magazine, FutureCoal CEO Michelle Manook clarified the company's mission following its rebrand. 

She emphasized that “FutureCoal does not represent confusion or denial. It does not differentiate or favor any participant across the coal value chain. It is rooted in reality and recognizes the need for continuous improvement and modernization of our industry.”

Michelle Manook

Manook also highlighted coal's broader significance beyond power generation, noting, “Next time you use your electric vehicle, enter a building, switch on the lights, or use electronics, remember that coal plays a key role in making these components affordable and accessible.” 

The interview covered topics including global coal sustainability and the future of coal in North America, underscoring FutureCoal’s dedication to leading the industry toward a sustainable future. 

Click to read the full interview on North American Mining Magazine’s website: https://editions.mydigitalpublication.com/publication/frame.php?i=827476&p=&pn=&ver=html5